Cultural Imperialism

According to the text book, cultural imperialism is "the process in which national cultures are overwhelmed by the importing of news and entertainment from other countries-mainly from the United States" (The Dynamics of Mass Communication, p 324). In fact, the American hegemony is omni present all over the world. This super power controls all the information. Personally, I think that this communication imperialism has both negative and positive sides.The negative side is that hegemony is synonym of monopoly and domination. Hence, receivers of information tend to be mediot meaning that they receive information without critically analyzing it.The positive side is that United States diffuses strong universal values such as democracy and human rights. Personally, I think that in order to have a fair flow of information, we should have a multi polar flow of information from both developed and developing countries so that as receivers we can have a clear overview of the world.